Enter the Dragon!

35 years after his death, Bruce Lee's still a big hit with audiences worldwide. Here in Beijing, the new TV series "The Legend of Bruce Lee" seems to be airing on just about every terrestrial channel. And just a few days back, Nokia launched its latest limited edition Bruce Lee N96. This unusual edition seems to be available in China only and sells for a whooping 8888RMB according to news reports. But I guess die-hard fans are willing to shell out the moolah.

Me? I just love the mini nanchucks and the marketing campaign. Daniel showed me the website ( www.nokia-lee.com.cn ) and I was impressed. What I liked best was the funny video they posted on youtube of Bruce Lee playing pingpong with nanchucks. It's hilarious! Imagine if Bruce took part in this year's Olympics. He would have made a clean sweep of the table tennis medals!

The phone and the campaign restored my faith that Nokia still does some pretty cool stuff with their phones. Don't get me wrong, it's not that I ever lost faith in the brand and NO, this is not a paid plug for Nokia nor do I work for Nokia! Ok fine. I used to work on a Nokia account but no longer!

I've always sworn by Nokia phones since the day I started work as a PR intern and set eyes on a Nokia 8110 (the classic banana phone). I fell in love with the multi coloured Nokia 3210 and the Nokia 8210 ( butterfly phone). There was a period of insanity when I switched to a Samsung phone which I couldn't figure out how to use for the longest time... and had to changed to.. drumroll...yes, a Nokia phone-the Nokia 6280. You get the idea.

Apart from the "human technology" that made the phone so easy to use, it was the element of fun, fashion and creativity that made me constantly buy Nokia phones. It started with the swappable covers, then the whole fashion forward phase with interesting fabric type covers, then the gaming ( N-gage) and the the L'amour swivel phone which I still love. But recently, there hasn't been a Nokia phone that wowed the socks off me. They all look like business phones! The lower end phones come in colors that reminds me of Stabilo highlighters. I like neon colours to remain highlighter colours - seen on notebooks and not on my phone. I have to admit, Bruce Lee is not my thing either but least it adds an interesting element to an otherwise plain black phone.

I'm hoping that there'll be more gorgeous phones like those from the L'amour collection but packed with updated technical features such as a higher res camera. A "girly" phone doesn't need to have just "girly" level tech!